Most people are naturally sceptical any time they venture onto a company website for the first time, which is why it’s important that your website reflects positively on your business.
Professional Product Images
Often product photos are the first thing customers see, good product photos support sales and build the image of the entire brand as professional, innovative, and focused on details.
Engaging Product Descriptions
Many of the customers who purchase your skincare products online won’t have physically tried your products before. Good product descriptions can potentially influence a purchase decision. Great product descriptions can ultimately help improve conversion rates and increase sales, as well as boost your visibility and SEO on paid channels.
A Great About Us Page
A customer shouldn’t have to do investigative work to figure out what, exactly, it is that you do, buyers are making decisions based on the people and values behind the brand, more so than the actual product itself. The About Us page on your website provides you with a great platform on which to share relevant information on yourself and your brand.
A well written About Us page:
- Builds connection and rapport
- Establishes your credibility, and the credibility of your products
- Shares your mission and values
- Gifts the reader a behind-the-scenes look into your business
Your Brand Values
Outlining brand values allows you to build deeper relationships with your customers and target audience. Including values in your business strategy helps you to keep your brand authentic and unique
Customer Testimonials
Honest words from others help make your products more tangible to customers who are visiting you online, customer testimonials can:
- Help build trust
- Work like referrals
- Explain the benefits of your skincare products
- Help customers make an emotional connection