Formulating for the conscious consumer

The mindful consumption trend is not a passing fad but a growing movement amongst consumers and one whose growth has rapidly expanded during the pandemic.

Priorities for the conscious consumer are their own health and wellbeing (particularly in their skin) and the health and wellbeing of the planet. But they also expect performance, innovation, and value for money. The expectation from beauty brands is complete transparency from ingredient sourcing to final product manufacturing. This concept is reshaping how our industry operates and the development of beauty products by demanding what they buy is both ethically and sustainably produced.

Conscious consumers want to buy from purpose-driven brands with values aligned with their beliefs and lifestyle. They won’t hesitate to switch brands that fail to match their values. Their demands about brand values are about what they do and extend to who the brand works with, such as suppliers. Natural Spa Factory is committed to supporting beauty brands meeting the conscious consumer global needs. We focus our innovation on providing sustainable ingredients, manufactured using ethically sourced raw materials, we understand the necessity to preserve our environment and its diversity.

When formulating for a conscious consumer the following list of expectations for ingredients and finished products should be considered:

  • Vegan
  • Cruelty-free
  • Reef-safe
  • Biodegradable
  • Natural, organic, botanicals, and natural bases as alternatives to synthetically produced substances are welcomed ingredients