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Brand & Marketing

Insights and advice on how to build a successful beauty brand. From packaging and product positioning to marketing strategies for private label products, discover how to stand out in a competitive industry.

How AI is Revolutionising the Skincare and Cosmetics Industry: From Manufacturing to Marketing and Packaging

As technology continues to evolve, the skincare and cosmetics industry is leveraging artificial intelligence (AI) to improve everything…

How much does it cost for private labelling

This is always one of the most often asked question and in truth, it does depend. Although there…

How Does Private Label Cosmetics Work

Private label cosmetics are an increasingly popular option for retailers looking to offer their own branded line of…

Managing Expectations of a Private Label Project: A Contract Manufacturer’s Perspective

In order to ensure we meet objectives, manage expectations and  get the maximum results for our clients, the…

Private Label: An Analysis of the Opportunities and Challenges for Brands

Private label, also known as store brands or own brands, refers to products that are manufactured by a…

5 Reasons Why Private Label Skincare is the Key to Brand Success in the Competitive Skincare Market

The skincare industry can be tough, with many brands vying for consumer attention. But with private label skincare,…

Top 5 things you need to have on your skincare website

Most people are naturally sceptical any time they venture onto a company website for the first time, which…

How to create a successful skincare brand

In order to determine how to achieve success in a skincare business or any business; you need to…

How does private label skincare work?

If you're embarking on a journey into skincare and you are thinking about creating your own skincare brand,…

Top tips for naming your skincare business

How to name a skincare brand? We often get asked why we chose the name Natural Spa Factory…